Why Brokerages That Skimp on Agent Support Could Lose Their Best Agents

As covered by KeyCrew, Oct 6, 2026.

KeyCrew examines how experienced real estate agents in 2026 are prioritizing human connection and genuine support over technology features when evaluating brokerages. Erinn Nobel, co-founder of ENRG Realty, is quoted extensively, describing agents as "worn out" and "disassociated" amid years of commission litigation, rate volatility, and large-scale brokerage consolidations, as covered by KeyCrew. Nobel explains ENRG Realty's deliberate approach of investing in experienced state brokers and a structured referral program called Connect and Thrive, positioning the virtual brokerage as one focused on seasoned professionals rather than rapid growth. The piece also explores Nobel's perspective on the risks of generative AI in client-facing communication and the uncertainty facing agents absorbed into larger organizations through acquisition.